Privacy Policy
Your privacy matters to us. This policy explains exactly how Top10Shopper collects, uses, shares, and protects your personal information — and what rights you have over it.
Introduction & Scope
Top10Shopper takes your privacy very seriously. This Privacy Policy explains how we collect, store, use, share, and otherwise process your personal information in connection with your use of top10shopper.com and related services. Please read this carefully, as it contains important information about your rights and our obligations.
This Policy applies to all visitors and users of top10shopper.com, including users located in the European Economic Area (EEA), United Kingdom, Switzerland, the United States, and anywhere else in the world. Top10Shopper is operated by Search ADX LLC, 30 N Gould St Ste R, Sheridan, Wyoming 82801-6317, USA (“we”, “us”, “our”).
By using top10shopper.com you acknowledge that you have read and understood this Privacy Policy. If you do not agree with this Policy, please do not use this website.
Key Definitions
| Term | Definition |
|---|---|
| “We / Us / Our” | Top10Shopper, operated by Search ADX LLC, the operator of top10shopper.com |
| “You / Your” | The individual visiting or using top10shopper.com |
| “Personal Information” | Any information relating to an identified or identifiable natural person (GDPR Art. 4(1)) |
| “Services” | top10shopper.com and all associated sub-domains and services offered therein |
| “Processing” | Any operation performed on personal data — collection, storage, use, disclosure, erasure |
| “CMP” | Consent Management Platform — the tool we use to collect and manage your cookie consent preferences |
Information We Collect
3.1 — Information you provide directly:
- Name and email address when you contact us via email
- Any information voluntarily submitted in your message or feedback
3.2 — Information collected automatically:
- IP address (used at country/region level only — non-precise, not GPS)
- Browser type, version, and language settings
- Device type, operating system, and device identifiers
- Pages visited, time on site, referral URLs, and traffic source data
- Interaction data — clicks, scrolls, and engagement metrics
- Search queries and content consumed (where applicable)
3.3 — Tracking technologies used:
- Cookies — small text files placed on your device hard drive
- Session cookies — expire automatically when you close your browser
- Persistent cookies — remain until their expiry date or until you delete them
- Flash cookies / Local Storage Objects (LSOs) — used by certain features and third-party services
- Web beacons / pixel tags / clear GIFs — used to count page visits and track activity
- Device fingerprinting — identifies your device via hardware and software characteristics
3.4 — Data we do NOT collect: We do not collect payment card details, government ID numbers, financial account information, health or medical records, or any special category data as defined under GDPR Article 9.
How and Why We Use Your Information
We use the information we collect for the following purposes:
- To provide, operate, and improve the Website and our Services
- To understand how visitors use the site (traffic analysis and performance optimisation)
- To serve relevant advertising — see Sections 6, 7, 8, and 9 below
- To respond to your enquiries, feedback, and support requests
- To monitor site security and prevent fraudulent activity (IAB TCF Special Purpose 1)
- To deliver and present advertising and content (IAB TCF Special Purpose 2)
- To save and communicate your privacy and consent choices (IAB TCF Special Purpose 3)
- To comply with our legal obligations under GDPR, UK GDPR, CCPA, and other applicable laws
- To enforce our Terms and Conditions and protect our legal rights
Cookies & Tracking Technologies
We use four categories of cookies. For full details of every cookie and third-party vendor, please see our Cookie Policy.
- Essential cookies — required for site functionality; cannot be disabled. Legal basis: legitimate interest — Art. 6(1)(f) GDPR.
- Performance / Analytics cookies — Google Analytics; count visits and identify popular content. Legal basis: your consent — Art. 6(1)(a) GDPR.
- Advertising / Targeting cookies — Google AdSense (DoubleClick DART cookie), AFS/RSOC, video ad cookies, native ad cookies. Legal basis: your consent — Art. 6(1)(a) GDPR.
- Functional / Preference cookies — remember your settings and preferences. Legal basis: your consent or legitimate interest.
EEA, UK & Switzerland — Cookie Consent (Google EUUCP Jan 2024 + IAB TCF v2.3)
- We display a Consent Management Platform (CMP) on your first visit, mandatory from January 16, 2024 per Google’s EU User Consent Policy.
- Default state: OFF for all non-essential Purposes. You must actively click “Accept All” or customise your choices to enable non-essential cookies.
- Our CMP is Google-certified and integrated with IAB Europe’s TCF v2.3 (Policies v2025-01-16.5.0.a). All Vendors, Purposes, and Legal Bases are listed in the CMP.
- You may accept all, customise per Vendor/Purpose, or decline non-essential cookies at any time.
- You may withdraw consent at any time via “Privacy Settings” in our site footer. Withdrawal does not affect the lawfulness of prior processing.
- Where “Accept All” is offered, an equivalent “Withdraw All Consent” option is available when you resurface the CMP (IAB TCF Appendix B requirement).
Opt-out links: Google Analytics · Google Ads Settings · Your Online Choices (EU) · NAI · DAA (US)
Google AdSense & Display Advertising
Top10Shopper uses Google AdSense to display third-party advertisements. Google AdSense is operated by:
- EEA / UK users: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland
- All other users: Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA
Google AdSense uses the DoubleClick DART cookie and related ad technology cookies to serve ads based on your prior visits to this and other websites in Google’s network, your approximate location (country/region — non-precise, not GPS), your device type, browser type, language settings, contextual signals from page content, and browsing history and inferred interests where consent is given.
Opt out: adssettings.google.com · Partner data use: policies.google.com/technologies/partner-sites · Business data responsibility: business.safety.google/privacy
Google AdSense for Search (AFS) & RSOC
This website may display search-based advertisements powered by Google AdSense for Search (AFS) and Related Search on Content (RSOC). These units show contextually relevant search-term suggestions that, when clicked, display paid search results from Google’s Search Partner Network.
- Suggestion units are generated from page content and contextual signals
- Clicking a suggested term may load paid advertiser results
- Revenue is earned per qualifying click through Google’s AFS program
- No additional personal data beyond standard AdSense cookies is collected specifically by these units
RSOC feed providers: This site may use AFS/RSOC through authorised feed providers (e.g., Sedo, Predicto, MidoWeb, System1, or similar). The publisher (this site’s operator) remains responsible for policy compliance regardless of the feed source used. This site operates AFS/RSOC in accordance with Google AdSense Program Policies, Google AFS Terms of Service, and Google’s Restricted Access Features (RAF) policy (effective August 25, 2025).
Video Advertising
This website may display video advertisements including outstream video ads (within article content, autoplay muted), interstitial video ads (between page sections), and in-stream video ads (within video player content where applicable).
Video ads may be served by Google via the Interactive Media Ads (IMA) SDK and other IAB-certified video ad technology vendors listed in the IAB Europe Global Vendor List (GVL). These providers may use cookies, pixels, and device identifiers to measure video ad viewability and completion rates, serve relevant video ads based on interests or contextual signals, limit frequency of video ads, and report aggregate performance data to advertisers.
Native Advertising & Content Recommendations
This website may display native advertising widgets and content recommendation units powered by third-party networks. These units blend with editorial content and are labelled “Sponsored” or “Recommended”. Native ad providers may use cookies to serve relevant sponsored content based on your browsing behaviour.
Native advertising providers may include Taboola, Outbrain, Revcontent, or similar platforms. Each provider operates under its own privacy policy. Where consent is required for EEA/UK/Switzerland users, these vendors are listed in our CMP.
Who We Share Your Information With
Third-Party Links & Content
top10shopper.com contains links to external websites, retailers, and product pages operated by third parties. These links are provided for your convenience and do not constitute an endorsement. We have no control over the content, privacy practices, or availability of those sites. We encourage you to review the privacy policy of any external site before providing personal information. Your use of any third-party site is at your own risk.
Third-Party Services & Data Processors
The following third-party services may process personal data on our behalf or as independent controllers:
Data transferred to the United States is governed by Standard Contractual Clauses (SCCs) per GDPR Article 46 and/or the EU-US Data Privacy Framework where applicable.
Data Security
We implement appropriate technical and organisational security measures to protect your personal information against unauthorised access, alteration, misuse, or disclosure. These include encrypted data transmission (HTTPS/TLS), access controls, and secure hosting infrastructure.
However, no method of transmission over the internet or electronic storage is completely secure. While we strive to use commercially acceptable means to protect your personal information, we cannot guarantee its absolute security. Any transmission of personal data is at your own risk.
Your Rights — EEA, UK & Switzerland (GDPR)
If you are located in the EEA, UK, or Switzerland, you have the following rights under the GDPR, UK GDPR, and Swiss nFADP:
Right of Access
Request a copy of the personal data we hold about you.
Right to Rectification
Request correction of inaccurate or incomplete personal data.
Right to Erasure
Request deletion of your data where there is no legitimate reason to continue processing (“right to be forgotten”).
Right to Restriction
Request that we pause processing of your data under certain circumstances.
Right to Portability
Receive your data in a structured, commonly used, machine-readable format.
Right to Object
Object to processing based on legitimate interests, including profiling for advertising purposes.
Right to Withdraw Consent
Withdraw consent for cookie-based processing at any time via “Privacy Settings” in our footer. Does not affect prior lawful processing.
To exercise any right, contact us at [email protected]. We will respond within 30 days, extendable by 60 days for complex requests with prior notice.
Independent Data Controller (Google — EU/UK users): Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland.
Legal Basis Summary:
| Processing Activity | Legal Basis |
|---|---|
| Analytics cookies (Google Analytics) | Consent — Art. 6(1)(a) GDPR |
| AdSense display ad cookies | Consent — Art. 6(1)(a) GDPR |
| AFS / RSOC search ad cookies | Consent — Art. 6(1)(a) GDPR |
| Video advertising cookies | Consent — Art. 6(1)(a) GDPR |
| Native advertising cookies | Consent — Art. 6(1)(a) GDPR |
| Security / fraud prevention | Legitimate Interest — Art. 6(1)(f) [IAB TCF SP1] |
| Email / contact responses | Legitimate Interest — Art. 6(1)(f) GDPR |
| Site hosting / server log files | Legitimate Interest — Art. 6(1)(f) GDPR |
| CDN content delivery | Legitimate Interest — Art. 6(1)(f) GDPR |
US State Privacy Rights (CCPA / CPRA & Others)
California residents have the following rights under the CCPA/CPRA:
- Right to Know: Request the categories and specific pieces of personal information we have collected about you.
- Right to Delete: Request deletion of your personal information, subject to certain exceptions.
- Right to Opt-Out of Sale / Sharing: We do not sell personal information. However, sharing data with ad partners for cross-context behavioral advertising may constitute “sharing” under CPRA. Opt out via: adssettings.google.com
- Right to Correct: Request correction of inaccurate personal information we hold.
- Right to Non-Discrimination: We will not discriminate against you for exercising your CCPA rights.
To submit a CCPA request, email: [email protected]
Other US states: Residents of Virginia (VCDPA), Colorado (CPA), Connecticut (CTDPA), Texas (TDPSA), and other states with applicable privacy laws may have similar rights. Contact us to exercise them.
Children’s Privacy
This website is not directed at children under the age of 13 in the US (COPPA) or under 16 in the EEA (GDPR Article 8). We do not knowingly collect personal information from children. For EEA/UK/Switzerland users: personalised advertising is not served to users identified as under 18, per Google’s child privacy policies, the EU Age Appropriate Design Code (AADC), and related child privacy regulations. If you believe a child has provided personal data to us, please contact us immediately at [email protected] and we will delete it promptly.
Data Retention
| Data Type | Retention Period |
|---|---|
| Server log files | 7 days |
| Google Analytics data | 14 months (configurable in GA account settings) |
| Advertising / CMP cookies | Per individual Vendor declaration in CMP (IAB TCF Policy §14(2bis)) |
| Email contact records | Up to 12 months from resolution of enquiry |
You may request deletion of your personal data at any time by contacting: [email protected]
International Data Transfers
Your data may be processed in countries outside your country of residence, including the United States, where Google LLC operates its core advertising services (Analytics, AdSense, AFS/RSOC, IMA SDK) and where our CDN/hosting provider may have infrastructure.
For EEA and UK users: data transfers to the US and other third countries are governed by Standard Contractual Clauses (SCCs) pursuant to GDPR Article 46 and/or the EU-US Data Privacy Framework where applicable. These safeguards ensure your data receives equivalent protection to that required within the EEA and UK.
Keeping Your Information Secure
We have put in place appropriate technical and organisational security measures to protect your personal information against unauthorised access, loss, or misuse. These include HTTPS/TLS encryption for all data in transit, restricted access controls, and secure hosting infrastructure.
Despite these measures, no data transmission over the internet can be fully guaranteed to be secure. Any transmission of personal data to or from our website is at your own risk. If you suspect a security issue, please notify us immediately at [email protected].
Changes to This Policy
We may update this Privacy Policy from time to time to reflect changes in technology, law, or our data practices. Any changes will be posted on this page with a revised “Last Updated” date. We encourage you to review this page periodically. Your continued use of top10shopper.com following any update constitutes your acceptance of the revised Policy.
How to Contact Us
For questions, requests, or concerns about this Privacy Policy or how we handle your personal data, please contact us:
Search ADX LLC · 30 N Gould St Ste R, Sheridan, Wyoming 82801-6317, USA
Email: [email protected] ·
Phone: +1 (307) 395-3540